Elissa Beckett, one of the founding members of Better The World

I was incredibly energized by our conversation with Elissa on raising funds for your cause by surfing the web – yes, that simple!  If I think about all those hours I spend online daily, by the hour, no by the second...what better way to invest that time than to surf the web for a good cause – and Better The World provides a great medium to do just that.  Elissa and I got into this really enlightening conversation on how traditional advertising media is changing, how Cause Marketing initiatives are paving the way for brand positioning for companies focusing on social responsibility campaigns and various innovations in non-profit fundraising.  This was a great show for NGO’s out there looking at diversifying their current sponsorship campaigns.  Take a look Better The World